190529 Increase health promotion & disease prevention to underserved latino populations in

Tuesday, October 28, 2008: 11:00 AM

Patricia Alexander, RN, BSN, PHN , County of Los Angeles, Public Health, Service Planning Area 4 - Central Health Center & Binational Border Health Program, Los Angeles, CA
More than forty percent of Los Angeles County's (LAC) estimated 10 million residents are of Latino origin. A large number of these residents do not have regular access to prevention services, health care or medical insurance. Consequently, the LAC Department of Public Health's (LAC/DPH) Binational Border Health Program (BBHP) created, in 2002 the “Road to Health” Initiative. The goal was to provide information to the Latin American population about health services that LAC offers and to educate this community on health promotion and disease prevention and control.

Collaborations were built with ten Latin American Consulates (Belize, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, and Peru), several community-based organizations and various programs within LAC/DPH to increase health care access and educate on disease prevention & control. A total of 300k people were reached through 5,000k educational sessions given at the Consulates, alone, between 2002 and 2005.

Other community presentations, including health fairs and preschools, increased the numbers of people reached by another 31k. Twenty five percent of the people reached at the Consulates now have access to the Health Care System and a survey conducted revealed an increase of knowledge from thirty to sixty percent.

This presentation will share lessons learned as well as how this initiative helped BBHP reach a vulnerable population through: (1) mobilizing partnerships to improve health care access, and (2) collaborating with internal and external partners to inform, educate, and empower Latin American communities about health promotion and disease prevention and control.

Learning Objectives:
Identify two avenues to facilitate health information, education and communication among Latino populations. Describe three strategic components to the “Road to Health” Initiative. Identify two problems that arose for sustaining this project.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I was the Acting Director for this program for one year.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.