5076.0 Effective Communication in Cancer Prevention Programs

Wednesday, October 29, 2008: 8:30 AM
Oral
Speakers in this session will discuss the public health implications of patient education and outreach on cancer prevention and treatment. The presentations will cover areas such as health literacy, information-seeking behaviors and health behaviors of cancer patients, and assessing health risk in underserved and minority communities.
Session Objectives: 1. Understand the importance of health literacy of cancer patients and cultural competency needs when developing public health campaigns 2. Know the health disparities that exist among various sociodemographic groups
Moderator:
Jiunn-Jye Sheu, PhD, MSPH

8:30 AM
Health literacy and cancer communication with Alaskan women: Highlights from a pilot study
Kelby L. Murphy, BS and Rhonda M. Johnson, DrPH, CFNP
     
8:45 AM
Health communication in Boston, MA: Emergence of the Pink and Black Campaign
Carmen K. Johnson, BS
9:00 AM
Development, implementation, and evaluation of the “Get Behind Your Health!” colorectal cancer screening media campaign
Mira Katz, PhD, Paul L. Reiter, PhD, Sarah Heaner, Darla Fickle, Megan Miller, Courtney Sim, BSc and Electra D. Paskett, PhD
9:15 AM
Mediators of Health Communication Intervention and Fruit and Vegetable Consumption among Colon Cancer Survivors living in North Carolina
Linda Ko, MS, MPH, Marci Campbell, PhD, MPH and Carol Carr, MA
     
9:30 AM
Spiritually-based Colorectal Cancer Education: Feasibility of implementation, and preliminary evaluation
Chastity Roberts-McDavid, PhD, MPH, Cheryl Holt, PhD, Michelle Martin, PhD, Isabel Scarinci, PhD, MPH, Penny Southward, MPPM, Crystal Lee, BS, Martha R. Crowther, PhD, MPH, Mark Litaker, PhD, John Bolland, PhD and Steve Coughlin, PhD
     

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion

CE Credits: CME, Health Education (CHES), Nursing

See more of: Public Health Education and Health Promotion
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