5076.0 Effective Communication in Cancer Prevention Programs

Wednesday, October 29, 2008: 8:30 AM
Speakers in this session will discuss the public health implications of patient education and outreach on cancer prevention and treatment. The presentations will cover areas such as health literacy, information-seeking behaviors and health behaviors of cancer patients, and assessing health risk in underserved and minority communities.
Session Objectives: 1. Understand the importance of health literacy of cancer patients and cultural competency needs when developing public health campaigns 2. Know the health disparities that exist among various sociodemographic groups
Jiunn-Jye Sheu, PhD, MSPH

8:30 AM
9:00 AM
Development, implementation, and evaluation of the “Get Behind Your Health!” colorectal cancer screening media campaign
Mira Katz, PhD, Paul L. Reiter, PhD, Sarah Heaner, Darla Fickle, Megan Miller, Courtney Sim, BSc and Electra D. Paskett, PhD
9:30 AM
Spiritually-based Colorectal Cancer Education: Feasibility of implementation, and preliminary evaluation
Chastity Roberts-McDavid, PhD, MPH, Cheryl Holt, PhD, Michelle Martin, PhD, Isabel Scarinci, PhD, MPH, Penny Southward, MPPM, Crystal Lee, BS, Martha R. Crowther, PhD, MPH, Mark Litaker, PhD, John Bolland, PhD and Steve Coughlin, PhD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion

CE Credits: CME, Health Education (CHES), Nursing