4001.0 Moving Targets: How Tobacco Industry Marketing Strategies are Evolving

Tuesday, October 28, 2008: 8:30 AM
Oral
Moderator:
Pamela Ling, MD, MPH

8:30 AM
**SESSION ABSTRACT** Moving targets: How tobacco industry marketing strategies are evolving
Pamela Ling, MD, MPH, M. Jane Lewis, DrPH, Daniel K. Cortese, PhD, Adrienne Mejia, MPH, Yogi H. Hendlin, MSc and Olivia Wackowski, MPH
     
8:35 AM
From Timberline to Camel Snus: RJ Reynolds' smokeless tobacco marketing strategies
Adrienne Mejia, MPH and Pamela Ling, MD, MPH
8:50 AM
Smokeless tobacco advertising – an analysis of changing messages and strategies
M. Jane Lewis, DrPH and Olivia Wackowski, MPH
     
9:05 AM
Marketing Cigarettes and Snus to Upwardly Mobile Young Adults
Daniel K. Cortese, PhD, Adrienne Mejia, MPH and Pamela Ling, MD, MPH
     
9:20 AM
Understanding the Culture of Cool: Advertising Camel Cigarettes to Hipsters
Yogi H. Hendlin, MSc
     
9:35 AM
Moving online: Tobacco brands' use of digital marketing
Olivia Wackowski, MPH and M. Jane Lewis, DrPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Alcohol, Tobacco, and Other Drugs
Endorsed by: Ethics SPIG

CE Credits: CME, Health Education (CHES), Nursing

See more of: Alcohol, Tobacco, and Other Drugs
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