193120 More Successful Techniques and Protocols for Youth Decoy Operations

Tuesday, November 10, 2009

Martin Baxter, MPH , Tobacco Retail Licensing Program, Riverside County (CA), Riverside, CA

There are various techniques that can be used to increase sales rates of tobacco to underage undercover decoys. Learn what has worked for Riverside County, CA since 2005 to catch almost double what the state health department enforcement is able to catch. For example, in one community the state found 25% sales rate, where our protocol caught 83% of the merchants (48 of 58).


Describe techniques and protocols used to increase rate of sales to decoys. Statistics will be presented showing the variation of sales rates based on type of store, gender of clerk, gender of decoy, and ethnicity of decoy.


The helps in planning decoy operations to include a diverse group of decoys and techniques they can use during the purchase.


Using more than one decoy per operation, allowing them to lie, and even having them show their ID are 3 of the many techniques to be presented that will increase your sales rates during tobacco decoy operations.

Learning Objectives:
Describe techniques and protocols used to increase rate of sales to decoys.

Keywords: Youth Access, Law

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am an enforcement officer with the said program being presented.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.