University and Community Partnerships to Promote Sustainable Technologies

Sustainability is a major public health issue of the 21st century. Improving community health relies on partnerships to address physical, environmental, social, and economic conditions. The University of Memphis' Center for Biofuel Energy & Sustainable Technologies coordinates interdisciplinary research to promote environmental responsibility and achieve community-wide carbon neutrality. Faculty of Public Health, Mechanical Engineering, and Marketing/Supply Chain Management formed partnerships with over 40 community groups to explore clean energy alternatives. The cornerstone of our community alliance was Sustainable Technologies Awareness Day held October 7, 2008 to encourage environmental awareness, inquiry, and activism. University, community, and industry partners including the Memphis and Shelby County Health Department, University Neighborhood Development Corporation, Sustainable Shelby, and others showcased eco-friendly initiatives. Data were collected to assess environmental attitudes and behavioral intent. A total of 337 individuals (57% female, 43% male) participated. One third (33%) were <20 years old; 39% were 21-30. For ethnicity, 51% were Caucasian; 35% were African American. Concerns rated most highly were health (64%), energy (61%), and waste/recycling (47%). Age was a significant factor; the older the respondent, the greater the environmental concern. Forty-two percent (42%) were willing to spend up to 10% more for an eco-friendly product, 20% would spend 15% more, and 11% would spend an additional 20%. However, 8% were unwilling to spend any more money on eco-friendly products. African Americans were willing to spend significantly more than Caucasians (p <.01). Age was unrelated to spending levels. University-community partnerships have potential for promoting eco-friendly behaviors and shared environmental responsibility.