195292 San Fernando Valley tobacco control project: The effectiveness of merchant education and citizen citations to combat illegal tobacco sales to youth Phase 2

Tuesday, November 10, 2009

Jose Salazar, DrPH , Director Program Development, Tarzana Treatment Center, Reseda, CA
Kathleen Young, PhD, MPH(c) , Department of Health Sciences, California State University, Northridge, Northridge, CA
The California Department of Health Services (2006) indicates high school smoking increased by 16 percent (2004-2006). Additionally, smoking among middle school students nearly doubled from 3.9 percent in 2004 to 6.1 percent in 2006. Access to tobacco is one of the risk factors associated with tobacco use among youth. Illegal tobacco sale rate among retailers in Los Angeles is approximately 40% and increases to 44% for retailers located within 1,000 feet of schools.

The purpose of this project was to assess the enforcement and compliance of the STAKE Act Program (stop tobacco access to kids enforcement) among licensed retailers in the 7th District of Los Angeles City through a merchant education and Citizen Citation program. This is phase 2 of the original project conducted in 2006 where the researchers returned to stores that either renewed their tobacco retail licensure or stores in District 7 who purchased a new tobacco retail license. Baseline data was collected from 131 licensed retailers in the 7th District of the City of Los Angeles from September to November 2008. Store violators received an educational packet and a Citizen Citation. Four months later, a second attempted purchase was conducted within the same stores to evaluate the effect (potential rates of decrease or increase in tobacco sales rates among retailers) of the Citizen Citation and merchant education. Program results and future implications will be presented and discussed.

Learning Objectives:
Learning Objectives: At the conclusion of the session participants will be able to: 1. Identify factors associated with the increase of tobacco use and access among minors in California. 2. List two reasons for the importance of implementing a merchant education and Citizen Citation program. 3. Identify and discuss a service-learning university-level component that was developed and implemented during the San Fernando Valley Tobacco Control Project. 4. Discuss results and future implications of the San Fernando Valley Tobacco Control Group Project. 5. Explain two methods for reducing illegal tobacco sales to youth. 6. Discuss future implications of the fight against illegal tobacco sales to youth. For future policy implementation: 7. The findings make it evident that it is a necessity for local enforcement agencies to have periodic youth purchase surveys in collaboration with local universities and community organizations.

Keywords: Adolescent Health, Tobacco Control

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the co-author of this research and PI for this study.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.