196283 Ten Weeks to a Smoke Free Life

Tuesday, November 10, 2009

Alice J. Dalla Palu, MPA, CAC, CTTS- , Community Health Dept. Lehigh Valley Hospital Network, Partnership for Tobacco Free Northeast PA, Allentown, PA
In response to the implementation of the PA Clean Indoor Act in PA, together with our marketing firm, we created a 10 week/10 topic series on the steps to quitting tobacco use. It was picked it up by a local TV station reaching 5 of the 10 counties served by the Partnership, with the final segment airing on the Great American SmokeOut.

The 10 segments covered such topics as preparing to quit, reasons why you smoke, what to expect the first few weeks, how to avoid weight gain, stress management and staying quit. To reach the largest audience the segments were aired on the Sunrise edition of the morning news show. The TV station expanded the initial project to include following a local business owner who was in the process of quitting smoking. Five taped segments were aired on the evening broadcast prior to the regularly scheduled live series which aired at 7:50 a.m. Weekly segments were posted on both our website and the TV station's website in an effort to reach additional viewers.

The program raised awareness of existing tobacco treatment resources and encouraged tobacco users to seek treatment. We were able to promote the new regional website which provides specific treatment options and contacts, educational information, a toll free telephone number, and resources on a variety of tobacco-related topics for adults, college students and teens. .

Building an excellent relationship with local media outlets provides opportunities for collaboration on many levels, including earned media and follow-up programming.

Learning Objectives:
Demonstrate how one can utilize media for tobacco treatment based on an event

Keywords: Media Campaigns, Social Class

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Certified Addiction Counselor, PA since 1979. Master Certified Tobacco Treatment Specialist from the University of Masachusetts Medical School. Oversees tobacco programs in 10 counties of Northeast Health District in PA.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.