196426 “Components of a Successful Governmental and Community-based Organization Partnership to Increase Breast Cancer Screening in Inner-City Camden, NJ”

Wednesday, November 11, 2009: 11:00 AM

Carrie Norbeck, MPH, CHES , Cancer Information Service-Atlantic Region, National Cancer Institute, Cheltenham, PA
Maria Clark , Clark Family Breast Cancer Services, Inc., Cherry Hill, NJ
Purpose: Clark Family Breast Cancer Services, Inc.'s Neighborhood Outreach & Support Program (NOSP) is a community-based breast cancer education program providing outreach to increase breast cancer awareness, knowledge, screening, and early detection in the medically underserved of Camden, NJ. The National Cancer Institute's (NCI) Cancer Information Service (CIS) collaborated with NOSP to assist them in identifying and integrating evidence-based cancer control programs (EBP) into practice. This partnership between community-based and governmental institutions, based on shared mission and purpose, has lead to improved health outcomes through over 115 women screened and hundreds more reached with evidence-based education.

Design and Methods: The CIS plays an integral role in translating research tested interventions into practice. This session will describe:

• The training NOSP received by CIS in NCI's “Using What Works” (UWW) covering EBP, community assessment, adaptation and evaluation.

• How NOSP has successfully adapted the EBP “The Witness Project,” providing culturally competent testimonials, education, and screening support.

• How CIS and NOSP collaboratively developed and implemented a community assessment survey which utilized validated HINTS and BRFSS questions. Survey results and programmatic improvements made will be discussed.

• The resulting development of a new initiative, the Promise Rose, to meet community need.

Results: In 3 years, NOSP has provided over 100 community education sessions to over 1152 women, leading to over 115 completed mammograms in rarely to never-screened women. In its first 6 months, the Promise Rose has resulted in over 50 women completing mammograms.

Learning Objectives:
By the end of the session, participants will be able to: 1) Identify the benefits of a community-based and governmental organization partnership to achieve health promotion activities. 2) Describe effective evidence-based strategies to reach rarely to never-screened women in urban settings. 3) Describe how development of a community assessment survey using validated HINTS and BRFSS questions can be used for program improvement.

Keywords: African American, Breast Cancer Screening

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: HEALTH PROMOTION AND EDUCATION EXPERIENCE PARTNERSHIP PROGRAM MANAGER, November 2008 to Present National Cancer Institute’s Cancer Information Service, Philadelphia, PA • Supervision for CIS program (reporting, deliverables, organizational relationships, strategic planning) to ensure contract compliance of the highest level of quality assurance. • Develop, implement and oversee cancer control projects with key partners in the region based on NCI directives and regional strategic plan. • Supervise five Master’s level Partnership Program Coordinators. PARTNERSHIP PROGRAM COORDINATOR, January 2007 to November 2008 National Cancer Institute’s Cancer Information Service, Philadelphia, PA • Provide technical support with program planning, implementation and evaluation to NCI partner organizations conducting cancer control programs. • Develop, facilitate and evaluate training programs on cancer and public health topics to health care professionals and the lay public. • Develop a Strategic Communications Plan and logic model for CIS promotion including monthly e-newsletters • Participate on and support regional Comprehensive Cancer Control activities and coalition(s). • Conduct capacity building activities with partners, including grant writing training and review. HEALTH COMMUNICATIONS SPECIALIST, June 2005 to July 2006 Public Health-Seattle & King County, Seattle, WA • Using the 4-Stage Health Communication Process, researched, planned, developed, implemented and evaluated a public health communications campaign targeted at reducing television viewing amongst King County children. • Materials developed include “Live Outside the Box” campaign logo; 5 poster designs; radio PSAs; bracelets; and a Toolkit targeted at parents, child care, and healthcare providers. Toolkit contained an assessment tool for TV-viewing, a TV and health fact sheet, strategies to change behavior, alternative activities, and a tool to track TV viewing habits. See: http://www.metrokc.gov/health/reducetv/ • Coordinated distribution plan including press release, stakeholder outreach and website development.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.