198205 InfantSEE®: A new approach to provide comprehensive vision assessments to infants in a public health program

Monday, November 9, 2009: 8:45 AM

Mark Schwartz, MPH , Optometry Charity, American Optometric Association-, St. Louis, MO
Glen T. Steele, OD FCOVD , Chief of Pediatric Service, Southern College of Optometry, Memphis, TN
Norma K. Bowyer, OD MS MPH FAAO , President, Society of Primary Care Policy Fellows, Morgantown, WV
Pamela Lowe, OD, FAAO , professional Eye Care Center, Inc., Niles, IL
Walter Morton, OD , BuckEye Vision Care, Centennial, CO
James Spangler, OD , Independent Optometrist, Warren, PA
Data collected by the American Optometric Association (AOA) via 10,000 InfantSEE® assessments conducted during 2006 and 2007, indicated the overall need for vision concern has increased from one in 14 in 2005 to one in nine in 2007. This finding reveals a growing need for early vision examination in infants. The data also identified groups at greatest risk for abnormal status.

Through InfantSEE®, optometrists provide a one-time, comprehensive eye and vision assessment to infants in their first year of life, between the ages of 6 and 12 months, offering early detection of potential eye and vision problems at no cost regardless of income or ability to pay.

InfantSEE® addresses the ways in which social networking was used to reach diverse populations in an effort to reduce health disparities. The project seeks to further determine the most efficient and impactful modes of transmission of public health education and health promotion materials into a targeted market regardless of barriers that may exist. Through this early-intervention health education and promotion program, the primary goal is to provide care to diverse populations and secondly to reduce the potential health expenditures that could be encountered due to undetected visual disorders.

Utilizing various social marketing tools to address health education and promotion, the goal of the InfantSEE® program was to gain further knowledge about what means the public uses to take advantage of a collaborative program such as InfantSEE® while at the same time providing needed vision assessments to ensure healthy vision development in the infant.

Learning Objectives:
Discuss a vision assessment program for infants in a national public health program.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Program Manager for the InfantSEE program
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.