198258 Assessment of Health Information on the Internet: Implication for Health Education

Tuesday, November 10, 2009

Chia-Ching Chen, EdD, CHES , Department of Epidemiology & Community Health, New York Medical College, Valhalla, NY
Tetsuji Yamada, PhD , Department of Economics, Rutgers University, the State University of New Jersey, Camden, NJ
Background: Health information, provided through the internet, has recently been eyed by consumers and healthcare providers as an efficient method of communication by which more colorectal cancer screening can be done to improve the health of the people.

Objective: The study investigates the extent that consumers are better educated through the available health information about cancer screening on the internet and to identify how better-informed consumers, with reliable and trustworthy health information, are enabled to make the sound decisions necessary to be screened for colorectal cancer.

Method: The data for this study was taken from the 2003 Health Information National Trends Survey. People aged 55 and older were classified based on their compliance with the recommendation that they be screened for colorectal cancer. The study applies the PRECEDE-PROCEED behavioral model, classified quality and quantity oriented health information taken from the internet, and evaluated the effects of the health information on colorectal cancer screening.

Results: The credibility and reliance of cancer related information on the internet is significantly associated with patient compliance with the recommendation that they be screened for colorectal cancer. The aspect of experience and knowledge of internet use has a significant impact on the utilization of colorectal cancer screening.

Conclusion: Designing and publishing websites concerning colorectal cancer should emphasize credibility and reliance. Websites providing information about colorectal cancer must also contain the most current information necessary for people to make educated decisions about colorectal cancer screening.

Learning Objectives:
Participants will learn to: 1. Identify the desired health information about cancer screening and cancer risk factors. 2. Describe the concepts and value of quality and quantity oriented health information and preventive decision behavior among the elderly.

Keywords: Health Information, Health Communications

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to be an abstract author on the content I am responible for because I am an Assistant Professor of Behavioral Sciences and Community Health and I involved in aging related research.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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