Assessment of Health Information on the Internet: Implication for Health Education

Background: Health information, provided through the internet, has recently been eyed by consumers and healthcare providers as an efficient method of communication by which more colorectal cancer screening can be done to improve the health of the people.

Objective: The study investigates the extent that consumers are better educated through the available health information about cancer screening on the internet and to identify how better-informed consumers, with reliable and trustworthy health information, are enabled to make the sound decisions necessary to be screened for colorectal cancer.

Method: The data for this study was taken from the 2003 Health Information National Trends Survey. People aged 55 and older were classified based on their compliance with the recommendation that they be screened for colorectal cancer. The study applies the PRECEDE-PROCEED behavioral model, classified quality and quantity oriented health information taken from the internet, and evaluated the effects of the health information on colorectal cancer screening.

Results: The credibility and reliance of cancer related information on the internet is significantly associated with patient compliance with the recommendation that they be screened for colorectal cancer. The aspect of experience and knowledge of internet use has a significant impact on the utilization of colorectal cancer screening.

Conclusion: Designing and publishing websites concerning colorectal cancer should emphasize credibility and reliance. Websites providing information about colorectal cancer must also contain the most current information necessary for people to make educated decisions about colorectal cancer screening.