198291 Using technology to promote participant centered services: A collaboration between the Oregon and Arizona State WIC Programs

Tuesday, November 10, 2009

Julie Ann Reeder, PhD, MPH, CHES , WIC Program, Oregon Health Authority, Portland, OR
Adrienne Paige Mullock, MPH, CHES , Office of Family Health, Oregon Department of Human Services, Portland, OR
Diane M. Senffner, MEd, CCP , Executive Consultant, AHCCCS, Phoenix, AZ
Background - Knowing that the interaction between counselor and participant powerfully influences participants' change behaviors, the Oregon WIC program has adopted a ‘participant centered' approach to communication. Objective - To help staff provide participant centered education (PCE), Oregon WIC is taking an innovative approach to training staff by collaborating with Arizona WIC to design and produce a new kind of interactive, multi-media, online training module. Behavior-based skills such as PCE are best taught in an environment where individuals may practice the skill. Methods - High quality video clips, Flash-based interactions, and dynamic scenario based activities highlight specific skills and lead staff through a step-by-step learning experience. Where traditional online learning is most often straightforward and sterile, this new approach puts a humanistic spin on health education. Segments of the module include:

• Vignettes of key active listening skills, such as using open-ended questions, reflections, summaries, and dealing with resistance.

• Scenario-based segments featuring video which allows the learner to decide how to approach the participant using the PCE skills they've learned

• Selected “testimonials” by local agency staff about the impact and effectiveness of PCE for staff and participants.

Results - This module is designed to train new staff and to provide continued support to existing staff as they hone their participant centered skills. Pilot agencies will evaluate the effectiveness of this tool and results will be shared. Conclusion – By creating an online module, state and local agencies nationwide will be able to support acquisition of participant centered skills

Learning Objectives:
By the end of this presentation, participants will: 1. Recognize how multiple state WIC agencies are collaborating to share technical resources. 2. Understand how and why WIC is changing its approach to delivering services nationwide. 3. Identify the advantages of an interactive learning experience to teach the participant centered approach. 4. View portions of an interactive, online training module.

Keywords: Food and Nutrition, Maternal and Child Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: PhD in Public Health, MPH
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.