198502 KEEP ABREAST (Keep Advocating for BReast cancer Education And Screening Tests) project

Monday, November 9, 2009

Dianne L. Kerr, PhD , Health Education and Promotion, Kent State University, Kent, OH
Amy J. Thompson, PhD, CHES , Department of Health and Rehabilitative Services, The University of Toledo, Toledo, OH
Early detection is the key to successful treatment of breast cancer, and mammography screening provides the best chance of discovering breast cancer in its early stages. Thus, this project seeks to provide readily accessible mammograms for women over 40. The goal of the KEEP ABREAST (Keep Advocating for BReast cancer Education And Screening Tests) project is to reach at least 200 underserved women in Portage County, Ohio with outreach, education, prevention, screening, and treatment and support. Our target audience is women who utilize the services of: 1) Family &Community Services (F&CS) of Portage County and 2) the Portage County Community Health Center (PCCHC, a federally qualified clinic that serves as a safety net for the many uninsured in the county). This innovative program promotes primary prevention, specifically through the changing of modifiable lifestyle risk factors (nutrition, exercise, reduction of alcohol intake or smoking cessation, screening mammograms, BSE, etc.) which is discussed with women during either group session pre-mammogram or through individuals sessions post-mammogram. This project, funded by the Susan G. Komen Foundation, also provides education on BSE supplemented by brochures and demonstrations on breast models or on the internet. The KEEP ABREAST program refers women to local programs if they indicate a desire to stop smoking or drinking. Evaluation data from year one will be presented along with information about program replication and successes.

Learning Objectives:
Participants will identify the potenial opportunites for universities and community organizations to collaborate for breast cancer prevention. Participants will describe the barriers for conducting community based breast cancer screenings in underserved populations. Participants will compare various tools used to evaluate the success of a community based breast cancer prevention program.

Keywords: Breast Cancer Programs, Community-Based Health Promotion

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Ph.D in Health education, Associate professor of Health Education
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Cancer Forum Poster Session
See more of: Cancer Forum