198971 Opening and Social Norms Theory

Saturday, November 7, 2009: 1:30 PM

Jennifer Bauerle, PhD , Student Health, University of Virginia, Charlottesville, VA
To use social norms theory in a marketing-based intervention requires knowledge of effective marketing strategies as well as knowledge of social norms theory. I will provide an overview of the theory of social norms and teach participants the five crucial steps in design of an effective social norms marketing intervention: audience definition, data collection, message design, message dissemination, and impact evaluation.

Learning Objectives:
List the five assumptions of social norms theory.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have created, organized and implemented several workshops and educational sessions on social norms approach in the past several years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.