198979 Evaluation

Saturday, November 7, 2009: 3:45 PM

Adrienne E. Keller, PhD , National Social Norms Institute, University of Virginia, Charlottesville, VA, US Virgin Islands
I will teach evaluation of a social norms marketing intervention, including qualitative and quantitative strategies to assess process, impact and outcome, as well as the creation of a logic model to guide evaluation and integrate evaluation into project design and delivery. Participants will learn protocols for conducting focus groups, criteria for determining the internal and external validity of survey data and sampling strategies.

Learning Objectives:
Define process, outcome and impact evaluation in terms of social norms marketing interventions. Employ a logic model to design project evaluation.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Research Director, National Social Norms Institute. Associate Professor, Public Health Sciences, University of Virginia Multiple publications in peer reviewed journals on substance abuse prevention topics. CDC adjunct faculty for program evaluation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Social Norms Approach: An evidence-based strategy to change health-related behaviors
See more of: APHA-Learning Institute (APHA-LI)