198987 Marketing Model Part I

Saturday, November 7, 2009: 2:30 PM

Lydia F. Killos, PhD , Public Health Sciences, University of Virginia, Charlottesville, VA
I will focus on social norms marketing at the institutional (e.g., school, workplace) and community (including statewide) level. Dr. Killos, will examine the 5 P's of marketing. IN addition, she will demonstrate how to use a social marketing vehicle to put forth a normative message.

Learning Objectives:
Explain the importance of each step to designing an effective marketing strategy.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a Research Coordinator for the National Social Norms Institute. I have a PhD in Research Psychology and have been working in the field for 7 years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Social Norms Approach: An evidence-based strategy to change health-related behaviors
See more of: APHA-Learning Institute (APHA-LI)