199193 Social Media and Public Health Outcomes Part I

Saturday, November 7, 2009: 1:00 PM

Monica Strachan, MPH , Consulting Services Group, Worldways Social Marketing, Greenwood Village, CO
The overarching course of which this abstract is a part provides a thorough skills-focused orientation to social media and interactive technology to improve public health outcomes. This portion of the presentation will ensure that the participants understand and experience the compelling, vital connection between social media and the work of prevention, promotion and protection. The use of social media to improve outcomes in such areas as emergency preparedness, chronic disease management and child/youth health promotion will be illustrated. Promising case studies and and other documented evidence will be shared. Participants will be actively engaged in applying the principles taught in this course to the outcomes that their own projects or organizations are seeking. A capstone for this segment will focus on group exploration of how the lessons learned can be applied to actually accelerate policy, practice and behavior change and thereby improve health outcomes.

Learning Objectives:
Identify and leverage the right social media elements to help model and influence behavior change to meet programmatic objectives.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Have worked in Social Marketing and health communication for over 4 years in the areas of project management, strategic development, implementation and evaluation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.