199305 Racial variations in patterns of cancer information seeking: Results from the 2003 Health Information National Trends Survey (HINTS)

Tuesday, November 10, 2009: 1:10 PM

Levi Ross, PhD, MPH, CHES , Cancer Prevention & Population Sciences, Roswell Park Cancer Institute, Buffalo, NY
Heather Orom, PhD , School of Public Health and Health Professions, University at Buffalo, Buffalo, NY
Willie Underwood, MD, MS, MPH , Urologic Oncology, Roswell Park Cancer Institute, Buffalo, NY
Background: As we continue to advance through the “information age,” cancer control information continues to be produced and disseminated at a rapid pace. Despite this proliferation of information, health educators continue to struggle with helping African Americans become informed cancer control consumers. Problems that have been noted with reaching African Americans may not only be related to the materials that are used but also the methods.

Purpose: To explore Black/White differences in cancer information seeking behavior among a nationally representative sample of adults in the United States.

Methods: Data from the 2003 Health Information National Trends Survey (HINTS) were utilized for all analyses. The sample was initially divided according to information seeking status—seekers vs. non seekers. Information seekers were further classified by the sources from which they initially sought cancer information—health care providers vs. others. Two logistic regression models were computed to examine relationships between race and information seeking with age, gender, personal history of cancer and family history of cancer included as covariates.

Results: Results from the first regression model suggest that race was not a significant factor in overall cancer information seeking. However, when individual sources of cancer information were compared, Blacks were more than twice likely as Whites to have selected a source other than a health care provider as their initial source.

Conclusions: The data are sufficiently clear that Blacks and Whites have different patterns of cancer information seeking. Researchers should continue to explore culturally appropriate ways of educating African Americans about cancer.

Learning Objectives:
Objective 1: Name two communication theories used to describe cancer seeking information patterns Objective 2: Describe the cancer information seeking patterns of African Americans and Whites

Keywords: Cancer, Minority Research

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have a terminal degree in health education and health promotion and I have worked in cancer control for more than a decade.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.