199821 Collaborative health planning to address urban community health needs in a limited resource environment

Tuesday, November 10, 2009: 12:30 PM

Joan Gray, BSN, MPH , Director, Ambulatory Services, Virtua Health System, Camden, NJ
Bernadette M. West, PhD, MA , School of Public Health, University of Medicine and Dentistry of New Jersey, Stratford, NJ
Nancy Gerrity, MSN, RN, HO , Director of Public Health Nursing, Camden County Department of Health and Human Services, Blackwood, NJ
Jean F. Mouch, MD, MPH , Medical Mission Sisters, Camden, NJ
Thomas Jones , Department of Community Affairs, UMDNJ, Newark, NJ
An urban community health planning group composed of representatives from the community, community organizations, local health department and academic partners conducted a health needs assessment in 2008 for the City of Camden, NJ. Five priority issues were targeted for year oneódepression, violence, adolescent pregnancy, diabetes and related healthy living concerns, and lead in the environment. The community planning group discussed possible approaches for addressing these needs in an economic environment of limited resources. The group identified a novel approach to educate the community about targeted issues. The group worked with a local cable television show to produce half-hour segments on each topic. Each segment includes a panel discussion by an academic expert who speaks about the extent of the problem in general, possible factors underlying the issue, and prevention strategies; a community expert speaks about the extent of the problem in the city and a community service provider discusses program options and services available within the city to address the problem. Each session runs multiple times over the course of one month. Every other month a new issue is targeted. A Community Fact Sheet on each issue is developed based on information presented by the panel. This Fact Sheet is distributed by community agencies to residents and made available at local libraries and community sites. Members of the planning group simultaneously target the issue in newsletters and discussions at community meetings. The goal is to get residents and providers to focus on these issues and available solutions.

Learning Objectives:
Describe the effectiveness of an alternative health planning approach used to address urban community health needs identifed through a community health assessment process

Keywords: Community Health Assessment, Planning

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a member of the Camden Healthy Futures Committee which is the subject of this presentation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.