200036 A process evaluation tool for a rural community outreach program for Medicaid-eligible elderly in an Area Agency on Aging

Tuesday, November 10, 2009: 4:45 PM

Krystal Elaine Knight, MPH , Federal Affairs, NATIONAL ASSOCIATION OF COMMUNITY HEALTH CENTERS, Washington, DC
Process evaluations provide information on whether or not a program or intervention is delivered or received as intended. The purpose of this study is to describe the design of a process evaluation of an aging resource center's media campaign used as part of strategic outreach to community-dwelling elderly in rural Florida. Elder Options is an aging resource center that also serves as the Mid-Florida Area Agency on Aging, which is using media (print, radio, television, and agency literature) to reach out to Medicaid-eligible elderly in the most rural counties of its service area in an effort to enroll more older adults in home- and community-based services (HCBS) and prevent nursing home admissions. The evaluation design is built from existing program process frameworks and consists of four process evaluation components: fidelity, dose, reach, and context. The framework described in this study also provides information regarding the steps taken in designing and implementing the process evaluation, which Elder Options plans to use after the first 12 months of the media campaign's implementation.

Learning Objectives:
Formulate a process evaluation tool to be used by a rural area agency on aging to evaluate its outreach campaign. Describe the value of media campaigns in reaching rural elderly who may not be aware of home- and community-based services available to them.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a Master of Public Health student at the University of Florida (UF) who has received education in the field of program evaluation. I conducted this evaluation under the guidance of a faculty adviser while a student at UF, and have extensively researched the field of process evaluation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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