200615 Role of Research in Media and Policy Advocacy

Wednesday, November 11, 2009: 9:24 AM

Nichole Veatch , Research Department, Campaign For Tobacco-Free Kids, Washington, DC
Daniel McGoldrick , Campaign for Tobacco Free Kids, Washington, DC
An evidence-based approach is critical to ensuring that scarce public health resources are used on policies and programs that work to reduce tobacco use. Research investments by the Robert Wood Johnson Foundation (RWJF) and others (e.g., the National Cancer Institute, NCI; The Centers for Disease Control and Prevention, CDC) have produced a solid evidence base resulting in a well-defined policy agenda. While an evidence base is crucial, the research-based approach to tobacco control had to be translated to program and policy action. Beginning with the NCI's and American Cancer Society's ASSIST program and continuing through the RWJF-funded Smokeless States program, funding was provided for state and local coalition building for media and policy advocacy on tobacco issues. To provide a national voice on these issues and to serve as a resource for state and local tobacco control coalitions, RWJF created the Campaign for Tobacco-Free Kids in 1996. A key part of the Campaign's strategy is to use research not only to help determine the agenda but also as part of media and policy advocacy. Working with RWJF-funded and other researchers, the Campaign helps inject research on tobacco issues into the policy change arena. These efforts have contributed to numerous state and local policies including the passage of more than 80 state tobacco tax increases since January of 2002. Research is critical for establishing an evidence-based agenda for tobacco control but also plays an integral role in getting that agenda in place.

Learning Objectives:
State the strategy and mechanisms employed by a national policy, media advocacy and resource center, and how they could be applied/adapted to future tobacco control

Keywords: Tobacco Control, Research

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Director of Primary Research at The Campaign for Tobacco Free Kids, involved in conducting and utilizing research for policy change.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.