200888 Implementing Web 2.0 for Public Health Practice

Saturday, November 7, 2009: 3:15 PM

Gillian Mayman, MLIS , Health Sciences Libraries, University of Michigan, Ann Arbor, MI
Whitney Townsend, MLIS , Health Sciences Libraries, University of Michigan, Ann Arbor, MI
Alison Grodzinski, MLIS , Prevention Research Center of Michigan, University of Michigan, Ann Arbor, MI
As organizations consider implementing web 2.0 technologies, they will be faced with questions regarding building institutional support, staff development, policies, and marketing. Discussion of strategies for building support for Web 2.0 initiatives within an organization will be discussed. Methods for training staff to use Web 2.0 technologies will be identified including resources such videos, screen casts, discussion groups, and online communities.

Policies, both formal and informal, need to address a multitude of issues including online privacy of staff and community participants, the need for moderation of comments and contributions, the security of information, and the technical capabilities of the organization. Issues will be identified and solutions discussed.

Marketing Web 2.0 and social media projects is a necessary step in any implementation plan. A wide variety of marketing solutions will be presented including strategies specific to each technology. Participants will then work individually to develop a brief implementation plan for one Web 2.0 application for their organization or community.

At the end of this session, class members can choose to participate in the Learning 2.0 training series, ď13 Things: Web 2.0 and Public Health.Ē This is a series of skills-based tasks that are designed to encourage exploration and experimentation with thirteen different Web 2.0 technologies that are specifically useful to public health practice. Participants can complete the tasks at their own pace and gain practical experience using each technology.

Learning Objectives:
Identify 5 potential issues involved in implementing Web 2.0 technologies List 3 methods of marketing a Web 2.0 resource Formulate an implementation plan for at least one application of a Web 2.0 technology for their organization or community

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to be a session Organizer on the content I am responsible for because I have extensive experience working with Web 2.0 technologies and public health. I have received funding from the National Library of Medicine to work with two local health departments to provide training on Web 2.0 technologies as well as integrating those technologies into their work. I have also received funding from the University of Michigan Library to study the use of Facebook for health education. I have taught a three credit course at the University of Michiganís School of Public Health on Social Technologies for Health Communications. I have also taught numerous courses for the Michigan Public Health Technology Conference, sponsored by the Michigan Association for Local Public Health, including Web 2.0 and Public Health, Health Marketing and Social Media, Creating a Blog for Your Health Department, and Second Life for Public Health. As the Public Health Informatics Librarian at the University of Michigan Health Sciences Libraries, I work on many projects involving the use of Web 2.0 technologies for public health and maintain a blog which covers issues surrounding public health and information technology. I have a masterís degree in Information and Library Science from the University of Michigan and have taken graduate level coursework in public health at the University of Michiganís School of Public Health.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.