203778 Taking Tobacco Out of Higher Education

Monday, November 9, 2009: 9:06 AM

Kimberlee Homer-Vagadori, MPH , College Project Coordinator, California Youth Advocacy Network, Sacramento, CA
Tobacco companies, both cigarette and smokeless, seek out affiliation with college communities to promote their products and improve their corporate image. The tobacco industry does this in a variety of ways such as sponsorship of college rodeos, hosting Greek events, distributing free products to college communities, attending career fairs, and funding academic research.

This presentation will examine the industry's relationship with colleges and universities specifically addressing sponsorship of collegiate rodeos and funding of academic research. Participants will learn how and why smokeless tobacco companies sponsor college rodeos, the complexities of working with college rodeos, and strategies for addressing rodeo sponsorship. Additionally, participants will learn how and why the tobacco industry funds academic research and ways tobacco control advocates and university faculty can prevent further funding.

The California Youth Advocacy Network (CYAN) has been working with college campuses throughout the country for 10+ years on tobacco-free policy adoption. CYAN organizes a statewide student coalition which has successfully advocated for a systemwide sponsorship policy at the California State University system. Additionally, CYAN was the lead organizer for a campaign that advocated for the University of California to deny tobacco industry funding of tobacco-related research. Strategies from both policy advocacy campaigns will be shared with session participants.

Learning Objectives:
Identify where the tobacco industry is on college campuses; Discuss the different ways tobacco companies benefit from financial ties with colleges; Describe tactics advocates have used to combat industry presence at college rodeos and Greek events as well as their influence over tobacco-funded research; and Develop new strategies for increasing student, faculty and staff support of tobacco related issues.

Keywords: College Students, Tobacco Industry

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been working on tobacco-free policy and advocacy with colleges and universities for 8+ years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.