204359 Web 2.0 and local public health

Tuesday, November 10, 2009

Gillian Mayman, MLIS , Health Sciences Libraries, University of Michigan, Ann Arbor, MI
Alison Grodzinski, MLIS , Prevention Research Center of Michigan, University of Michigan, Ann Arbor, MI
Whitney Townsend, MLIS , Health Sciences Libraries, University of Michigan, Ann Arbor, MI
Web 2.0 technologies, including blogs, wikis, and social networking web sites, emphasize community building, communication, and collaboration and are at the forefront of how people are increasingly finding and sharing health information online.

According to the Pew Internet and American Life Project, in 2008 80% of internet users have searched online for health information. There have been significant increases in the numbers of people watching videos online, reading blogs, and joining social networking sites. One third of adult internet users in the U.S. have a profile on a social networking site as well as 65% of online teenagers. These technologies are being used not only to exchange information, but to build online communities for learning and support. As such, Web 2.0 has enormous potential to revolutionize ways in which public health workers reach their target populations and improve communication within their organization and within the profession.

The University of Michigan Health Sciences Libraries and the Prevention Research Center of Michigan have collaborated with two local health departments to provide training on a wide variety of Web 2.0 technologies as well as implementing six specific projects which integrate Web 2.0 technologies into the work of each department. The projects addressed both internal communications within the health departments and external communications to the populations that they served.

An initial needs assessment was conducted at each health department which highlighted the lack of familiarity with Web 2.0 technologies amongst the staff as well as the need to discuss how these technologies can be applied to local public health.

This session will present both the results from the needs assessment as well as details of the Web 2.0 projects that were initiated within each health department.

Learning Objectives:
Identify at least five uses of Web 2.0 technologies for local public health

Keywords: Public Health Informatics, Health Departments

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to be an abstract Author on the content I am responsible for because I have extensive experience working with Web 2.0 technologies and public. I am currently working with two local health departments to provide training on social technologies as well as applying those technologies to health education and health promotion. I have taught a three credit course at the University of Michiganís School of Public Health on Social Technologies for Health Communications. I have also taught numerous courses for the Michigan Public Health Technology Conference, sponsored by the Michigan Association for Local Public Health, including Web 2.0 and Public Health, Health Marketing and Social Media, Creating a Blog for Your Health Department, and Second Life for Public Health. As the Public Health Informatics Librarian at the University of Michigan Health Sciences Libraries, I work on many projects involving the use of Web 2.0 technologies for public health and maintain a blog which covers issues surrounding public health and information technology. I have a masterís degree in Information and Library Science from the University of Michigan and have taken graduate level coursework in public health at the University of Michiganís School of Public Health.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.