204397 An evidence-based model to mobilize entire cities to become more physically active

Monday, November 9, 2009

Linda D. Martin, BRS , In Motion, Saskatoon Health Region, Saskatoon, SK, Canada
Anne Leis, PhD , Department of Community Health and Epidemiology, University of Saskatchewan, Saskatoon, SK, Canada
Due to the heavy burden of illness, there is need for innovative approaches designed to improve public health in entire populations. A social ecological approach to address the issue of physical inactivity by examining the process of development and maintenance of a community-wide physical activity initiative could be the answer. Therefore, a regional health authority, a university, a municipal government and a national physical activity promotion organization partnered to create in motion - a comprehensive health promotion initiative to increase physical activity in a mid-sized Canadian city. Using a population model for change as an underpinning, in motion has been shared and implemented in other communities across Canada. Evaluation and research are an ongoing and critical process to the initiative. The baseline survey (2000) illustrated that 77% of Saskatoon residents believed themselves to be regularly physical active while upon further investigation only 36% were found to be active enough to receive health benefits. The follow up surveys showed that physical activity levels changed from 49% (2002) to 50% (2004), and 48% (2006) and 49% in 2008. In 2008, 79% of Saskatoon and region adults recall recently seeing, hearing or reading advertising messages promoting awareness of the benefits of physical activity,

In motion has shown that an innovative active living promotion initiative can assist in effecting and sustaining an increase in physical activity participation. In motion receives local to international accolades and inquiries for its strategies and evidence-based model of dynamic community change towards health.

Learning Objectives:
To demonstrate the effectiveness of mobilizing large portions of a population to become more physically active for health benefits.

Keywords: Physical Activity, Health Promotion

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a Professor of the Department of Community Health & Epidemiology, Faculty of Medicine, University of Saskatchewan as well as the Dr. Louis Schulman cancer research Chair, College of Medicine, University of Saskatchewan. I have provided leadership as a Principal Investigator of grants totalling several millions and author or co-author of over forty publications. I am a member of the Advisory Board to the Federal minister of health on the health of official languages populations living in minority situation. I am the Présidente du réseau santé en français de la Saskatchewan (RSFS) as well as a board member of the Société Santé en français. I have been involved with the in motion initiative since 2005 collaborating closely to mobilize Francophone communities to become physically active for health benefits. I am also a co-lead of the in motion National Network of Researchers to conduct physical activity and health promotion research and guide strategic development within the in motion communities.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.