205842 Establishing an Advocacy Project to Reduce and Eliminate Cigarette Butt Waste

Monday, November 9, 2009: 1:42 PM

Clifton Edward Curtis, Juris Doctor , The Varda Group, Director, The Varda Group (www.vardagroup.org), Washington, DC
A campaign is more than the sum of its parts (education; policy, scientific, legal, or technical work; political advocacy; communications). The cigarette butt waste campaign will be structured to achieve basic changes in reality and public perception. It will identify the real decision-makers and those who influence them, and the motivating forces that influence their behavior. Drivers of change (public, consumers, shareholders, voters, opinion-formers, etc) to engage decision-makers and force action are essential, and the campaign will seek out ways to empower them to create the changes that are needed at local, state, national and international levels. The campaign will identify critical pathway steps taken over the life of the campaign to achieve its goal - the core actions needed for the cigarette butt wastes reforms to become reality. Campaign strategies will differ, depending on the event, political target (e.g., state vs. national), legal or corporate options, etc. Accordingly, a variety of communication strategies will be employed, while staying true to the challenge of helping to move the campaign along its critical pathway. One learns by doing, in running and being part of a campaign, and knowing that each has its own, special identity. While the cigarette butt waste campaign is challenging, given its focus on socially meaningful goals (protecting public health and the environment - the campaign pillars), it has the potential to be a strong stimulus for meaningful changes in public policy on cigarette butt waste and subsequently on changes in cigarette consumption.

Learning Objectives:
1.To identify the inter-connected, critical pathway of key steps that are needed, over a specified time frame, to achieve the goal of eliminating cigarette butt waste; and 2. To describe the elements of a communications strategy that are integral to the design of a campaign to eliminate cigarette butt waste.

Keywords: Tobacco Control, Smoking

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have worked on chemicals and other public health issues as director of international campaigns with World Wildlife Fund and other environmental NGOs during the past 35 years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.