206089 Formative evaluation of a Spanish-language oral health information website

Wednesday, November 11, 2009: 12:45 PM

Marco Beltran, MPH , Health Education Branch, Office of Communications and Health Education, National Institute of Dental and Craniofacial Research, Bethesda, MD
Karina Boehm, MPH , Health Education Branch, Office of Communications and Health Education, National Institute of Dental and Craniofacial Research, Bethesda, MD
Everly Macario, ScD, MS, EdM , Senior Bicultural/Bilingual Health Communications Researcher, IQ Solutions, Inc., Rockville, MD
Jody Dove , Office of Communications and Health Education, NIH National Institute of Dental and Craniofacial Research, Bethesda, MD
Hispanics/Latinos are the largest minority group in the U.S. Thirty-five percent get health information from the Internet, and a sizable portion say they are acting on this information. To help meet the dental and oral health information needs of U.S. Latinos, the NIH National Institute of Dental and Craniofacial Research created a new Spanish-language website. While it echoes the Institute's English site, both the content and graphic design of the Spanish site are tailored for Latinos. To determine if the website is understandable, credible, and attractive to the intended audience(s), focus groups were conducted with Spanish-dominant online health information seekers. Additional focus groups were conducted with bilingual individuals who use the Internet to find health information for themselves and for others who do not speak English. The eight focus groups were held in Chicago and Los Angeles and efforts were made to recruit participants from different countries of origin and with varying education levels. Secondary goals of the groups were to better understand the process Latinos undertake when seeking health information online (e.g., what types of health information they typically seek online; which websites and search engines they use; whether their searches are in Spanish or English or both; what they think of the quality of online health information) and to assess whether there are major differences between Spanish-dominant and bilingual individuals. Focus group results will be discussed, as will implications for creating culturally and linguistically appropriate websites.

Learning Objectives:
By the end of the session, participants will be able to: Explain the process Spanish-dominant and bilingual individuals undertake when seeking health information online Describe the elements of a culturally appropriate and effective health-related website Describe what Latinos expect from a Spanish language health-related website

Keywords: Latinos, Oral Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I conceptualized and oversaw the testing of the Spanish language website.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.