206422 Performing outreach with limited resources: CKF grantees' successes and challenges over three years

Wednesday, November 11, 2009

Brigette M. Courtot, MPH , The National Women's Law Center, Washington, DC
Ariel E. Klein, BA , Health Policy Center, The Urban Institute, Washington, DC
Embry M. Howell, MSPH, PhD , Health Policy Center, The Urban Institute, Washington, DC
Sarah Benatar, MA, PhD , Health Policy Center, The Urban Institute, Washington, DC
The Covering Kids and Families (CKF) program was a national initiative focused on reducing the number of eligible but uninsured children and adults through enrollment in Medicaid and SCHIP. The Robert Wood Johnson Foundation (RWJF) funded these efforts through four-year grants to 46 state grantees and 152 local projects starting in 2002. As part of a larger RWJF-funded evaluation of CKF, we analyzed quantitative and qualitative data entered by CKF state grantees and local projects into an on-line reporting system designed as part of the evaluation. We present findings on trends in media use and in-person outreach over a three-year period. While CKF grantees faced funding and staffing limitations, demand for their services remained high as a result of decreases in state-funded outreach efforts. Over their grant periods, state grantees and local projects assisted with over 180,000 Medicaid and SCHIP applications. Additionally, state grantees and local projects partnered with other organizations, such as HMOs, to supplement funding for media outreach and public relations. They took advantage of the opportunity to perform outreach at already-established events, and they relied heavily on media outreach to reach large numbers of families. Given the evidence that outreach efforts have a positive effect on enrollment, this information is especially pertinent in light of an ongoing focus at both the federal and state level on children's enrollment in public coverage programs.

Learning Objectives:
-Identify challenges faced by organizations conducting outreach with limited funding. -Describe specialized outreach methods adopted by organizations with limited funding. -Differentiate between outreach methods used heavily by state grantees versus those used by local projects.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: In addition to the evaluation of the Covering Kids and Families initiative, I have worked on the evaluations of Children's Health Initiatives in Los Angeles and San Mateo Counties. I have performed quantitative analysis for all of these evaluations as well as helping to formulate and write up our results.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.