206996 Implementing and evaluating SABEMOS in two Texas colonias: Examining interpersonal and media influences on parenting tobacco-free Hispanic/Latino youth

Tuesday, November 10, 2009

Julie Ann St. John, MA, MPH, CHWI , Center for Community Health Development, School of Rural Public Health, TAMHSC, San Benito, TX
Heather Clark, MSPH, CHES , Center for Community Health Development, School of Rural Public Health, College Station, TX
Mike Stephenson, PhD , Department of Communication, Texas A&M University, College Station, TX
Michelle Johns, MA, MPH , Public Health Educator, Center for Disease Control and Prevention, Atlanta, GA
Judy Berkowitz, PhD , Senior Research Scientitst, Battelle CPHRE Atlanta, Atlanta, GA
Monica L. Wendel, DrPH, MA , Center for Community Health Development, School of Rural Public Health, College Station, TX
James N. Burdine, DrPH , Center for Community Health Development, School of Rural Public Health, College Station, TX
Ashley Wilson, MPH , School of Rural Public Health, College Station, TX
The Texas A&M School of Rural Public Health, Center for Community Health Development (CCHD)—one of the CDC's Prevention Research Centers—contracted with the CDC to evaluate SABEMOS: an English- Spanish-language communications kit designed to promote awareness of existing positive social norms regarding in-home protection from secondhand smoke. Specifically, CCHD implemented and evaluated SABEMOS in two colonias located on the Texas-Mexico border. In addition to the media campaign which was implemented in both project areas, CCHD created an additional piece—an interpersonal component which included developing a promotora (community health worker) training module on second hand smoke. Project staff developed and tested the interpersonal component prior to implementation and then project promotores utilized the module with colonia residents in one of the project areas. A pre-post-post design, this project measured changes in knowledge, attitudes and behavior about the effects of second-hand smoke exposure in youth ages 14 and younger among participants exposed to the interpersonal intervention and the media campaign versus those same measures in colonia residents in the control site exposed to only the media campaign. The purpose of the project remained to rest the effectiveness of an interpersonal component (community health workers) as a means for reducing second-hand smoke among Hispanics.

Learning Objectives:
1) Compare and contrast the media campaign influences versus the interpersonal component (community health workers) influences on parenting tobacco-free Hispanic/Latino youth. 2) Discuss methods used in developing the interpersonal component in a culturally relevant and appropriate manner.

Keywords: Tobacco, Media Campaigns

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have worked in Public Health and have experience in conducting public health research.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.