207088 Every Woman Matters: A multi-media community awareness event

Tuesday, November 10, 2009

Meg Ann Traci, PhD , Rural Institute, The University of Montana, Missoula, MT
Desirae N. Ware, MPH , Rural Institute, The University of Montana, Missoula, MT
Kathryn Siegrist, MSN, CNM , College of Nursing- Missoula Campus, Montana State University, Missoula, MT
Working with the U.S. Centers for Disease Control and Prevention's Right to Know (RTK) campaign, the Montana Department of Public Health and Human Services and its Disability and Health Program (MTDH) are working to increase awareness about the importance of breast cancer screening among women with physical disabilities. Every Woman Matters (EWM) is a strategy of the RTK campaign developed with local partners to raise awareness about the campaign and related issues and will be replicated in all target counties this year. We will describe the EWM production methods and multi-media components including black and white portraits and video-taped interviews of 12 Montana spokeswomen and summarize process evaluation data from the twelve major community partners responsible for the event and the spokeswomen themselves. We also will present summative evaluations from members of RTK target populations in Montana-- health care professionals, health care professional students, and members of the general public and local disability community. Professors and research assistants introduced the project to over 150 radiology technician and junior and senior nursing students providing the link to online pre-evaluation and later to post-evaluation surveys about general knowledge on providing healthcare to individuals with disabilities. Faculty, research assistants, and students not attending the event could view the video component on-line before completing a related post-evaluation. Community partners emailed members of local health care and disability communities links to on-line surveys about breast cancer, disability, and RTK campaign awareness and event attendance. Other EWM attendees were asked to return completed brie postcard post-evaluations.

Learning Objectives:
1. Understand prodcution methods of multi-media event 2. Describe multi-media event components 3. Discuss summative evaluations of event

Keywords: Disability, Breast Cancer Screening

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Meg Traci was trained as an experimental psychologist at The University of Montana (UM) and specializes in both early childhood and life-span development. Dr. Traci works at The University of Montana Rural Institute: A Center for Excellence in Disability Education, Research, and Services (UMRI). Currently, she is detailed to direct a MDPHHS grant from the Centers for Disease Control and Prevention, the Montana Disability and Health Program: Living Well Under the Big Sky (MTDH). For ten years, Dr. Traci has been contributing to UMRI's research and program development efforts targeting the prevention of secondary health conditions experienced by persons with physical and cognitive impairments and related disabilities.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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