207521 Public health leadership 2.0: Applying social media to increase quality time

Tuesday, November 10, 2009: 4:30 PM

Jay M. Bernhardt, PhD, MPH , Department of Health Education and Behavior, University of Florida, Gainsville, FL
Cynthia D. Lamberth, MPH, CPH , College of Public Health, University of Kentucky, Lexington, KY
Kevin Fenton, MD PhD FFPH , National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention, Centers for Disease Control and Prevention, Atlanta, GA
Camille Jones, MD MPH , Community Health Services Division, City of Cincinnati Health Department, Cincinnati, OH
Terrance Zimmerman, PhD , Division of Public Health, State of Delaware Department of Health & Social Services, Dover, DE
Lou Ann Weil, MPH , Adagio Health, Pittsburgh, PA
     
Today's public health leaders have greater demands on their time than ever before, including the need to regularly exchange information with diverse and distributed staffs. Information technologies and social media offer great potential for improving interpersonal engagement and information exchange, but many public health professionals have been slow to utilize them. In addition, there are system obstacles limiting workplace access to and use of social media for public health, including highly restrictive institutional policies. Examples of social media include blogs, wiki, Google Docs, Facebook, Twitter, and many other interactive and participatory 2.0 applications. Drawing on the experience from experienced public health leaders and the National Public Health Leadership Institute, this session will define and describe new information technologies and social media, demonstrate their applicability for improving the quality time of public health leaders and professionals, analyze diverse barriers that prevent their use, and recommend individual and systemic solutions to overcoming these barriers.

Learning Objectives:
1. Define and describe new information technologies and social media. 2. Demonstrate the applicability of new information technologies and social media for improving the quality time of public health leaders and professionals. 3. Analyze diverse barriers that prevent the use of new information technologies and social media, and recommend individual and systemic solutions to overcoming these barriers.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the director of the National Center for Health Marketing at the Centers for Disease Control and Prevention, with extensive expertise in communication technology and social media.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Leadership Development Models in Public Health Practice Settings
See more of: Health Administration