207723 Always a Guinnea Pig: What Hoosiers think about Snus

Monday, November 9, 2009: 11:24 AM

Miranda Spitznagle, MPH , Indiana Tobacco Prevention and Cessation Agency, Indianapolis, IN
Katelin S. Ryan, MA , Indiana Tobacco Prevention and Cessation Agency, Indianapolis, IN
Karla S. Sneegas, MPH , Indiana Tobacco Prevention and Cessation Agency, Indianapolis, IN
In July 2007, a smokeless, spitless tobacco product called snus was introduced in Central Indiana, one of seven “test market” cities receiving the product. In March 2008, another snus product was released into the Indianapolis market. These snus products are now available nationwide. Two other products are also currently being test marketed in Indianapolis. Analysis of ATS data (2007) reveals that 30% of Central Indiana adults were aware of snus. Males and smokers receiving direct mailings from tobacco companies are more likely to try these products. Ongoing surveillance of marketing and advertising indicate that these products have a growing presence throughout Indiana. Questions about awareness, brand recognition, and ever use of snus were included on the 2008 Indiana ATS. ATS data from 2009 provide reactions to marketing. (Data forthcoming)

Indianapolis is one of three test markets to receive another spitless, smokeless, dissolvable tobacco products beginning in January, 2009. Surveillance of location, marketing, and price of the dissolvable products began this month.

Keeping a close watch on these new products and assessing the consumer response contributes to overall monitoring and surveillance of tobacco product use and consumption. These new products have been aggressively marketed as alternatives when smokers can't smoke (at the workplace, on a plane, at a smoke-free bar or restaurant), potentially leading to dual use. Assessing awareness and receptivity of these new products will help determine the demographics and prior tobacco usage characteristics of individuals most likely to be susceptible to marketing, and most likely to try snus.

Learning Objectives:
Assess the level of awareness and knowledge of a new type of tobacco product test marketed in Indiana. Identify which population(s) are most susceptible to snus marketing Identify which population(s)are most likely to try snus Identify which population (s) and most likely to become regular users of snus. Discuss what can be done to intervene/circumvent the tobacco industry’s aggressive targeting, especially in communities that are test markets for these products.

Keywords: Tobacco Industry, Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Worked with Indiana's tobacco control program for 8 years as director of program evaluation responsible for state's tobacco control surveillance and research.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.