208100 Check Up! Or Check Out: A public health-managed care collaboration to improve preventive health service utilization among African American males

Tuesday, November 10, 2009

Patrick Charles Jackson, MBA , Michigan Department of Community Health Health Disparity Reduction and Minority Health Section, State of Michigan, Detroit, MI
Sheryl Weir, MPH , Michigan Department of Community Health, Health Disparity Reduction and Minority Health Section, State of Michigan, Detroit, MI
Kathryn Armstrong Armstrong , Member Education, Molina Healthcare, Troy, MI
Dana Brown , Member Education, Molina Healthcare, Troy, MI
Nationally African American men experience disproportionate morbidity and premature death. In Michigan, approximately 40 percent of black males do not reach age 65. On average, black men in Michigan live seven years less than white men, eight years less than black women, and 13 years less than white women.

The Check Up! Or Check Out! Program and Molina Healthcare, a Medicaid managed care organization collaborated to increase the percentage of African American male members in Detroit who received a preventive health examination. The goal was to facilitate a relationship between the members and their primary care provider. Health communication strategies included a personal introductory mailer from the primary care provider and culturally and linguistically appropriate health literature (i.e. palm cards, brochures, etc.) sent to each member and a health media campaign targeted to African American males.

Prior to implementation, 6% of Molina African American male members completed a preventive heath exam with their primary care physician. For the men in the CUCO pilot group 36% completed a preventative health exam with their primary care physician.

Learning Objectives:
1.Describe health communication strategies used to engage African American male managed care members. 2.Understand the importance of culturally relevant and linguistically appropriate targeted health messages. 3. Discuss the importance of “personalizing” provider – member relationship in promoting preventive health practices among African American men.

Keywords: Access to Health Care, Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have served in my current capacity of Program Coordinator for two years. I also have a MBA in Healthcare Management and five years of teaching health education in the metropolitan Detroit area.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.