208828 Using Supply Chain Analysis to Prevent Avian Influenza Outbreaks

Tuesday, November 10, 2009: 9:00 AM

Dee Bennett , Global Health Marketing Group, Academy for Educational Development, Washington, DC
To identify opportunities for introduction of the avian flu virus or for a breakdown in biosecurity, we conducted a supply chain analysis of poultry in Bangladesh, West Bengal, India, and Nepal in both formal and informal poultry markets.

Semi-structured interviews were conducted with farmers of scavenging chickens and commercial farmers, and with informants along the commercial and backyard market chains, including poultry feed producers, wholesalers, retailers, and transporters. Government officials and others were also interviewed. This provided insights on health and hygiene issues related to current poultry-rearing practices, and channels through which poultry diseases, especially AI, could threaten bird and human populations. It also identified the stage(s) at which precautionary intervention(s) would be most effective.

We also examined marketing channels and participants; costs, margins and profits; and the process of price formation. Divisional markets in Chittagong and Dhaka were visited to survey market operators on supplier intermediaries. Follow-up surveys were done with poultry farmers/households and feed producers on costs, margins and profits. Focus groups and open interviews were conducted with backyard and commercial farmers on income-related issues, and with government representatives.

Findings led to identification of audiences most at risk and most likely to transmit AI in animals and humans, and to designing a micro-targeted communication campaign to introduce best practices to prevent outbreaks. We found a need for better understanding of AI transmission among vendors, transporters, and middlemen, and for information on the severity, and prevention, of the virus among general populations.

Learning Objectives:
Explain how supply chain analysis works and the methodology; Describe how supply chain analysis helps in identifying at-risk audiences and geographic hot spots that can put populations and industries at risk; Examine the role of economics and society in containing and preventing disease outbreaks.

Keywords: Infectious Diseases, Research

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have decades of experience developing and implementing global public health communication programs for government agencies such as USAID and for private sector organizations. Have been the lead technical advisor for USAID's AI.COMM project since 2005, and oversee all project activities including research.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.