209367 Community health assessment: Research-based findings of demographic and behavioral characteristics associated with drinking

Tuesday, November 10, 2009

Mikiyasu Hakoyama, PhD , Human Environmental Studies, Central Michigan University, Mt. Pleasant, MI
Drinking alcohol not only negatively impacts physical health but frequently leads to social and emotional issues. Some develop dependency. However, there are many people who remain consuming alcohol heavily. Based on the health needs, preferences, and utilization assessment survey conducted in four rural counties in central Michigan, community health related to drinking habit was examined. Over 3,000 surveys were returned and analyzed. Nearly 60% were found to be drinkers and more than one half of the drinkers were heavy drinkers (3 or more drinks per episode). Several demographic variables (age, gender, education level, family income, etc.) were found to be significantly associated with the drinking status of the residents. Some health behaviors (smoking, exercising, medical checkup frequency, etc.) were also found to be significantly associated with the residents' drinking status. Findings in this study will allow community health professionals to pinpoint the target population to address messages and strategies that help heavy drinkers reduce their alcohol consumption, which, in turn, will contribute to improving community health.

Learning Objectives:
1. Identify demographic and behavioral characteristics associated with drinking. 2. Describe the processes for identifying target-specific health behaviors associated with drinking. 3. Discuss recommendations to develop effective interventional approaches.

Keywords: Alcohol, Alcohol Use

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have no conflict of interest. I have no association with any commercial entities.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.