211361 Direct to consumer genetic testing and personalized medicine: An industry perspective

Tuesday, November 10, 2009: 2:50 PM

Lisa Kessler, MS, CGC , DNA Direct, San Francisco, CA
Genetics is now a part of virtually every specialty in medicine and is receiving increased attention from the media. Despite the interest in genetics, consumers face important barriers to accessing genetic services such as a shortage of genetic counselors and clinical geneticists. The DTC movement emerged and has increased access to genetic tests. With this increased access comes increased responsibility to provide appropriate patient education and support through genetic counseling and technology-based services. There are different levels of services among DTC companies and different types of tests offered. Some exciting new tests in personalized medicine are KRAS, Oncotype DX, and pharmacogenomic testing. Industry can fill a niche by incorporating genomic medicine in health care and by providing genetics education to patients, payors and healthcare providers.

Learning Objectives:
Describe the direct-to-consumer movement in genetic testing Explore personalized medicine applications from an industry perspective

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to speak on this topic because I have worked as a genetic counselor for over 9 years, and I have worked with DNA Direct for 3 years. DNA Direct delivers guidance and decision support for genomic medicine to patients, providers and payors ó reducing health risks, preventing disease, and better targeting therapies.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
DNA Direct Genetic Counselor I am an employee of DNA Direct

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.