211652 Emerging media channels for health communication

Monday, November 9, 2009

Gary R. Black, BA , Health Communication, Mecklenburg County Health Department, Charlotte, NC, Charlotte, NC
Emerging media channels offer a set of powerful new ways to reach intended audiences with tailored messages. These channels can be leveraged at low cost and are often underused by many public health professionals. The need for health professionals to become skilled in using current media venues is critical for health communication messages to meet diverse populations. The purpose of this session will be to teach important health communication skills that public health professionals can use to help promote the health of populations.

Specific skills that will be discussed in this Round Table session will include the identification and use of emerging media channels such as:

a) internet - You Tube, My Space, Facebook, Twitter

b) personal media devices, such as mp3/video players/phones, PDAs,

c) cable TV

In addition to these emerging media channels, participants will learn to identify storytelling principles, and specific building blocks, that can be used in health communication efforts. Storytelling is a well known yet underused form of health communication that is powerful, effective, and can be used efficiently to promote healthy behavior change.

Learning Objectives:
1. Identify 2 emerging media channels in health education. 2. List two building blocks for storytellers to use for health communication efforts.

Keywords: Health Communications, Media Message

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been an author on abstracts selected by APHA for a poster session, round table, and oral session, and have presented an oral session at the national SOPHE conference. I am a guest lecturer in health communication at UNC-Charlotte and NC Central University.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.