211841 Mobile technology for health marketing: Case studies from the Centers for Disease Control and Prevention

Tuesday, November 10, 2009: 8:30 AM

Ann Aikin, MA , Centers for Disease Control and Prevention, Atlanta, GA
The use of text messaging (SMS), mobile user-generated content, and other mobile technology for health improvement is a growing field of research and practice. The Centers for Disease Control and Prevention (CDC) is utilizing mobile technology for health marketing through the use of a mobile-ready Web site and text messaging campaigns. This presentation will explore the demographic characteristics of mobile users, the importance of outreach through mobile channels, and lessons learned from past CDC mobile activities. As part of a panel discussion, the presenter will also outline the future implications of CDC mobile outreach for health marketing.

Learning Objectives:
At the end of the presentation, participants will be able to: 1. Compare and contrast various mobile technologies. 2. Discuss the importance of outreach through mobile channels.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: work in area with CDC
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.