212478 Using a Logic Model to Enhance Community Coalition Activities to Address Safety for Children as Pedestrians in an Urban Setting

Sunday, November 8, 2009

Marian R. Passannante, PhD , New Jersey Medical School (NJMS)- Preventive Medicine and School of Public Health- Quantitative Methods, University of Medicine and Dentistry of New Jersey (UMDNJ), Newark, NJ
Sharon Clancy, MPH , Department of Surgery, Division of Trauma, University Hospital M234, UMDNJ- NJMS, Newark, NJ
Gayle Griffin, PhD , Newark Public Schools, Newark, NJ
Jack Nata , Department of Engineering Division of Traffic and Signals, City of Newark, Newark, NJ
Robert Lavery, MA , Department of Surgery, Division of Trauma, University Hospital M234, UMDNJ- NJMS, Newark, NJ
David Livingston, MD , Department of Surgery, Division of Trauma, University Hospital M234, UMDNJ- NJMS, Newark, NJ
Background: The Pedestrian Injury Prevention Partnership (PIPP) is a broad based coalition that includes public health professionals, law enforcement (LE), school representatives, local governmental, advocacy and insurance agencies in Newark, NJ. This coalition was developed in response to the number of deaths and serious injuries among children struck by cars in Newark. The group's goal is to address pediatric pedestrian safety. We hypothesized that the development and use of a logic model would be an effective strategy to maximize stakeholder input and produce measureable outcomes that address the coalition's goal.

Methods: Through support provided by APHA's Public Health Traffic Safety Institute, members of the PIPP prepared the initial logic model. The logic model is updated quarterly by coalition members.

Results: A three page logic model was developed around the facilities offered by coalition members and engineering, education, enforcement and evaluation input activities. The following activities, short-term outcomes and inputs have been documented: the use of hotspot mapping for targeted LE; installation of WALK signs and “streetscaping'; placement of red-light cameras; the receipt of targeted grant dollars by the City of Newark for school and infrastructure improvement; an 8-fold increase in the number of students instructed in pedestrian safety; and a 23% increase in school crossing guards.

Conclusions: Logic modeling can serve as a useful framework to identify and develop common goals and processes which produce measurable outcomes. The logic model should be a “living” document so that new members and activities can be added as the coalition evolves.

Learning Objectives:
Demonstrate the usefulness of a logic model in development and maintenance of a multidisciplinary injury control coalition

Keywords: Injury Prevention, Safety

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have used logic models in the area of TB control. I also participated in the APHA Traffic Safety Institute in San Diego where we developed the initial logic model.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.