212633 Marketing Model Part II

Saturday, November 7, 2009: 3:15 PM

Lydia F. Killos, PhD , Public Health Sciences, University of Virginia, Charlottesville, VA
Participants will have an opportunity to review various social norms marketing media campaigns, taking the PIE model into consideration. In addition, specific campaigns will be dissected and reworked.

Note: Presentation split into two parts in order to accommodate mandatory 15-minute attendee break.

Learning Objectives:
Apply the 5-step of the Social Norms Approach to interventions that require systemic coordination of media-based prevention strategies.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a Research Coordinator for the National Social Norms Institute. I have a PhD in Research Psychology and have been working in the field for 7 years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Social Norms Approach: An evidence-based strategy to change health-related behaviors
See more of: APHA-Learning Institute (APHA-LI)