212815 One small change – For the health of It

Wednesday, November 11, 2009: 12:45 PM

Terri Sory, MPA , Salt Lake Valley Health Department, Salt Lake City, UT
Dan Kinnersley , Salt Lake Valley Health Department, Salt Lake City, UT
  
“One Small Change” is a social media project launched during Public Health Week in April 2009 by the Salt Lake Valley Health Department (SLVHD). To reach a Salt Lake County Goal – “67% of adults will make one healthy behavior change”, this simple message was developed: “small changes in behavior can have an impact on health”.

Three unique facets:

1. Utilization of social marketing communication tools (YouTube, Facebook, Twitter, Flickr) to reach a broad audience.

2. With very limited funding, the campaign was created entirely in-house by staff that designed and created a video using SLVHD employees and the Salt Lake County Mayor.

3. The video encourages viewers to make one small health change from a wide array of healthy behaviors, including obesity reduction, injury and cancer prevention, immunizations, environmental health, and many more. Then report that change online using social media.

One Small Change has not only reached citizens but has created opportunities for program partnerships with cities, municipalities, and other county agencies to help individuals, families, businesses and communities create healthier and happier lives.

Data from the first five days:

• Over 1,000 YouTube views

• 450 Twitter followers

• 46 Facebook fans

• Numerous TV, Radio and Print stories

Learning Objectives:
Describe “One Small Change” , the social media project launched during Public Health Week in April 2009 by the Salt Lake Valley Health Department (SLVHD). Discuss the impact of One Small Change on individuals, families, businesses and communities.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have worked as a health educator in public health for over 15 years. During this time I have presented on a variety of health topics to a broad range of audiences including, community, school, businesss, and faith-based groups.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: National Public Health Week and the use of Social Media, to the Affiliates
See more of: APHA-Committee on Affiliates