212871 Planning and Evaluating Social Media Strategy - Part II

Saturday, November 7, 2009: 2:15 PM

Mark Marosits, MSHA , Worldways Social Marketing, Greenwood Village, CO
This portion of the course focuses on specific planning and evaluation processes and tools for skill building. Field-proven case studies in the area of childhood obesity, unintended pregnancy and other public health issues will illustrate the value of the 10 step planning model that will be taught. The 10 step process is an important takeaway tool that participants can immediately employ. The evaluation methods, analytics and tools that will also be shared represent best practices. The strength and weaknesses of alternative evaluation approaches will be compared. Participants will learn about free to low cost analytics that can be immediately employed.

Learning Objectives:
Demonstrate the ability to apply a social media planning process to your program or initiative. Apply social media evaluation tools to your program or initiative.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: My career spans almost thirty years of strategic planning experience in both public and private sector health and health care. I have led literally hundreds of strategic planning engagements, many in recent years with regard to social media and social marketing strategy and tactics. I am passionate about the potential of social media in public health and currently serve as lead consultant for several major field application projects. I am also an experienced APHA presenter and understand the audience and standards of quality expected. Please note that while my firm offers related services, I will expressly NOT promote services nor discuss any proprietary products.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Worldways None Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Mastering Social Media and Interactive Technology to Improve Public Health Outcomes. A Practical Guide
See more of: APHA-Learning Institute (APHA-LI)