212872 Social Media and Public Health Outcomes -- Part II

Saturday, November 7, 2009: 3:45 PM

Monica Strachan, MPH , Consulting Services Group, Worldways Social Marketing, Greenwood Village, CO
This portion of the presentation will ensure that participants have a clear understanding of the vital connection between social media and the work of prevention, promotion, protection and most importantly, behavior change. Public Health professionals will learn how social media can be used to impact public health outcomes. Practical case studies will be reviewed to illustrate how programs have positioned and promoted their message to engage dialogue and model behavior change in both implicit and explicit means. A capstone for this segment will focus on group exploration of how trust, reputation and engagement can influence behaviors and improve health outcomes.

Learning Objectives:
Identify and leverage the right social media elements to help model and influence behavior change to meet programmatic objectives.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have worked in the field of Social Marketing and Health Communication for over 4 years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Mastering Social Media and Interactive Technology to Improve Public Health Outcomes. A Practical Guide
See more of: APHA-Learning Institute (APHA-LI)