213034 Community-based cancer prevention and control to address cancer disparities

Tuesday, November 10, 2009: 4:50 PM

Heather M. Brandt, PhD, CHES , Department of Health Promotion, Education, and Behavior, University of South Carolina Arnold School of Public Health, Columbia, SC
In South Carolina, for many types of cancer, African Americans (AA) have higher incidence and/or mortality rates as compared to European-American (EA) counterparts. For cervical cancer, AA women are 1.5 times more likely to develop and 2.5 times more likely to die than EA women. For colorectal cancer, AA men have an 8% higher incidence rate and AA women have a 16% higher rate than EA. Mortality rates exhibit an even more striking trend with AA men having a 46% higher mortality rate than EA men. To address these cancer disparities, three community-based cancer prevention and control efforts have been initiated. The Shop Talk Movement and WE CAN! programs address colorectal cancer in partnership with the community using community-based approaches. Shop Talk exists in AA barbershops and beauty salons using barbers and stylists as lay health educators. WE CAN! is a community navigation program designed to increase awareness and facilitate colorectal cancer screening. A Call to Action: Preventing Cervical Cancer among AA Women is a faith-based effort focused on increasing awareness of and promoting screening for cervical cancer. Information and evaluation findings for each of these programs will be discussed. Community-based approaches have been successful in the short-term. The power of communities as a mighty force in bringing about downstream changes in cancer rates is a remaining question.

Learning Objectives:
By the end of the session, the participants will be able to: 1) describe community approaches to addressing cancer disparities; 2) differentiate between non-community and community approaches to addressing cancer disparities; and 3) discuss how to apply approaches described to other types of cancer, other public health problems, and in partnership with other communities to reduce cancer disparities.

Keywords: Cancer Prevention, Community-Based Public Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: part of team that conducted the research that will be described, program planner, moderator, researcher
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.