213089 Communications

Saturday, November 7, 2009: 2:00 PM

Carolyn E. Crump, PhD , Health Behavior and Health Education, University of North Carolina at Chapel Hill, Chapel Hill, NC
Throughout the policy process, communication strategies are used to frame and reframe messages that support the advocacy agenda. Each type of media outlet requires unique story elements to effectively convey the message.

Learning Objectives:
1. Describe an effective structure for framing messages.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a Research Associate Professor in the Department of Health Behanior and Health Education at the UNC Gillings School of Global Public Health. I have taught graduate courses in Program Planning and Evaluation and Program Management, tow of the required courses for the MPH students in the Department. I am currently helping develop competencies and curriculum for training the public health workforce on policy, environmental and systems-change solution for public health problems.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.