213348 Social norms approach

Saturday, November 7, 2009: 2:00 PM

Jennifer Bauerle, PhD , Student Health, University of Virginia, Charlottesville, VA
To use social norms theory in a marketing-based intervention requires knowledge of effective marketing strategies as well as knowledge of social norms theory. Dr. bauerle will provide an overview of the theory of social norms and teach participants the five crucial steps in design of an effective social norms marketing intervention: audience difinition, data collection, message design, message dissemination, and impact evaluation.

Learning Objectives:
List the five assumptions of social norms theory.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have created, organized and implemented several workshops and educational sessions on social norms approach in the past several years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.