5054.0 Health Communication/ Behavior Change Communication

Wednesday, November 11, 2009: 8:30 AM
In Ukraine a Flash based video was produced that includes 10 basic steps to prevent hypothermia among newborns in maternities outlined in a comprehensive manner In Indonesia, increased perceived benefits of the chlorine-based water treatment moderate the role of normative behavior among women who prefer an economical and practical method to provide safe drinking water for the family. In China, results of the training demonstrated the effectiveness of risk communication training and the salience of Western risk communication principles to Chinese public health officials and response situations. In Ethiopia, the Health Extension Program encourages 4th grade students to communicate health actions for their parents, who are mostly illiterate, by reading BCC material, mainly the family health card (FHC), and influence their parents to change their behaviors and link household health needs with the health extension workers (HEWs).
Session Objectives: Demonstrate visual instrument about effective warm chain practices in MCH facilities Identify best practices in promoting chlorine-based treatment technologies among populations that have used boiling as their treatment method. Participants will be able to describe a model used in China that holds promise for application in other countries for training public health officials in risk communication principles Explain the conceptual framework of the behavior-change continuum from community (Total Sanitation) to individual (Sanitation Marketing)

8:30 AM
Effective visual tool to teach warm chain techniques in MCH facilities
Hélène Lefevre-Cholay and Victoria Nesterova
8:45 AM
Making waves against the norm: Introducing chlorine-based water treatment in Indonesia
Abigael Ati, Maria Elena Figueroa, PhD and Robert Ainslie, MA
9:00 AM
Testing Risk Communication Principles in China: A Case Study on Avian
Marsha Lynne Vanderford, PhD, Melinda Frost, MA, Richun Li, MA, Xianyi Chen, MD, Ruiqian Xie, MD and Jianli Kan, MD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: International Health
Endorsed by: Asian Pacific Islander Caucus for Public Health, Public Health Education and Health Promotion

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)

See more of: International Health