5088.0 Understanding ATOD initiatives: Innovative approaches in the field of evaluation

Wednesday, November 11, 2009: 10:30 AM
Session Objectives: Participants will learn innovative approaches in evaluation, including evaluation use, cross site evaluation, and complex evaluations

10:48 AM
Designing a Quitline Evaluation to Maximize Access, Use and Effectiveness
Michelle Henry, Jennifer D. Keith, MPH, Michael Massimini, MS, Judy Ochs, Kristin O. Minot, MS and Jennifer S. Thompson, PhD
11:06 AM
Improving evaluation of effectiveness of social norms interventions with an audience segmentation strategy
Adrienne E. Keller, PhD, Jennifer Bauerle, PhD and James C. Turner, MD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Alcohol, Tobacco, and Other Drugs

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)