3250.0 HIV/ AIDS and Channels of Communication

Monday, November 9, 2009: 12:30 PM
This session will discuss the ways in which various media channels can influence behaviors related to HIV prevention and testing.
Session Objectives: 1. Evaluate different mass media approaches to HIV/ AIDS prevention. 2. Compare effectiveness of different media and channels for the delivery of HIV/ AIDS prevention messaging.

12:30 PM
Malawi BRIDGE Program: Effects on HIV Prevention Behaviors and Behavioral Predictors
Rajiv N. Rimal, PhD, Kirsten Böse, MHS, Glory Mkandawire, Jane W. Brown, MPH, John Kadzandira, Lisa K. Folda, MHS, Triza Kakhobwe and Lisa Basalla, MPH
12:45 PM
Effectiveness of media interventions to prevent HIV, 1986-2006: A meta-analysis
Leslie B. Snyder, PhD, Blair T. Johnson, PhD, Tania Huedo-Medina, Jessica M. LaCroix, MS, Natalie D. Smoak, PhD and Mark D. Cistulli, PhD
1:00 PM
Can primetime drama change health knowledge & priorities? An evaluation of a Law & Order: SVU storyline, HIV/AIDS knowledge, global health, and domestic priorities
Thomas W. Valente, PhD, Janet Okamoto, MPH, CHES, Brett M. Mendenhall, MPH, Yujung Nam, Michelle Cantu, MPH and Sandra de Castro Buffington, MPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Community Health Workers SPIG, HIV/AIDS, Latino Caucus, Social Work

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)