3250.0 HIV/ AIDS and Channels of Communication

Monday, November 9, 2009: 12:30 PM
Oral
This session will discuss the ways in which various media channels can influence behaviors related to HIV prevention and testing.
Session Objectives: 1. Evaluate different mass media approaches to HIV/ AIDS prevention. 2. Compare effectiveness of different media and channels for the delivery of HIV/ AIDS prevention messaging.
Moderator:
Carin Upstill

12:30 PM
Malawi BRIDGE Program: Effects on HIV Prevention Behaviors and Behavioral Predictors
Rajiv N. Rimal, PhD, Kirsten Böse, MHS, Glory Mkandawire, Jane W. Brown, MPH, John Kadzandira, Lisa K. Folda, MHS, Triza Kakhobwe and Lisa Basalla, MPH
12:45 PM
Effectiveness of media interventions to prevent HIV, 1986-2006: A meta-analysis
Leslie B. Snyder, PhD, Blair T. Johnson, PhD, Tania Huedo-Medina, Jessica M. LaCroix, MS, Natalie D. Smoak, PhD and Mark D. Cistulli, PhD
  
1:00 PM
Can primetime drama change health knowledge & priorities? An evaluation of a Law & Order: SVU storyline, HIV/AIDS knowledge, global health, and domestic priorities
Thomas W. Valente, PhD, Janet Okamoto, MPH, CHES, Brett M. Mendenhall, MPH, Yujung Nam, Michelle Cantu, MPH and Sandra de Castro Buffington, MPH
     
1:15 PM
Comprehensive analysis of national and local HIV/AIDS related advertising and public service announcements in the U.S,, 2002-2007
P. Gayle Nadorff, MA and Leslie B. Snyder, PhD
1:30 PM
Mobile media and public health: An evaluation of Personal Public Service Announcements to promote HIV testing
John Parmer, MPP, Vicki Freimuth, PhD and Scott Shamp, PhD
  

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Community Health Workers SPIG, HIV/AIDS, Latino Caucus, Social Work

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)

See more of: Public Health Education and Health Promotion
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