3432.0 Social Marketing Perspectives

Monday, November 9, 2009: 4:30 PM
Oral
This session will discuss the application of various social marketing models to public health campaigns. Examples cover a variety of targeted populations, among them Asian Americans and Pacific Islanders and children.
Session Objectives: 1. Explain different methods for a conducting a social marketing campaign 2. Discuss best practices for effective social marketing campaigns
Moderator:
Jennifer A. Manganello, PhD, MPH

4:30 PM
Simple, Yet, Successful Message-in-a- Bucket Campaign
Judy Donlen, RN DNSc JD and Debra A. Asselta, RN MS
  
4:45 PM
ChildHood Overweight and Obesity Starts Early (CHOOSE). So Should Prevention: A social marketing campaign in New York's Greater Capital Region
Steven Szebenyi, MD,MMM, JoAnn Stevelos, Abbie Archibald, MPH, CPH, Carin Upstill, Mike Newton-Ward, MSW, MPH and Sarah Kralovic
5:00 PM
Applying social marketing principles to develop an evidence-based hepatitis B awareness campaign in Asian Americans & Pacific Islanders
Simona Kwon, DrPH, MPH, Laureen Hom, MPH, Jinny Jihyun Park, Eunjoo Chung, Kay Chun, MD, Shao-Chee Sim, PhD, Kevin C. Lo, MPH, Jolene Chou, MPH, Janice Anne Magno, MPA, Su Wang, MD, MPH, Nadia Islam, PhD, Douglas Nam Le, Sonali Tawdekar, MD, MPH, Ying-Hua Liu, MD, MPA, Chau Trinh-Shevrin, DrPH, Perry Pong, MD, Mariano Rey, MD, Henry Pollack, MD and Jaime Anno, MPH
  
5:15 PM
Framing Social Marketing Interventions to Better Engage and Motivate Target Audiences
Jennifer Messenger Heilbronner
  
5:30 PM
“Digital Divide”: Inequities in internet access and health care utilization
James B. Weaver, PhD MPH, Darren Mays, MPH, Dogan Eroglu, PhD and Jay M. Bernhardt, PhD, MPH
     

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Asian Pacific Islander Caucus for Public Health, Community Health Workers SPIG, Latino Caucus

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)

See more of: Public Health Education and Health Promotion
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