213733 Evaluating community outreach efforts: Preliminary results from a national replication study

Tuesday, November 9, 2010

Brenda Joly, PhD, MPH , Muskie School of Public Service, University of Southern Maine, Portland, ME
Kimberly Pukstas, PhD , Muskie School of Public Service, University of Southern Maine, Portland, ME
Prashant Mittal, MS, MSc , Muskie School of Public Service, University of Southern Maine, Portland, ME
Martha Elbaum-Williamson, MPA , Muskie School of Public Service, University of Southern Maine, Portland, ME
This session will describe an approach for evaluating outreach and training efforts designed to increase referrals to a clinical research program focusing on psychosis intervention, detection and prevention. The initiative includes five sites from across the country and is funded by the Robert Wood Johnson Foundation. Preliminary findings from the first two years of this evaluation will be discussed. The results will focus in large part on the relationship between outreach efforts and referrals. The regression analyses used to test the relationship between referrals and the various outreach and training activities will be discussed. The session will also include analyses designed to explore differences between outreach participants who do and do not refer to the clinical program. The impact of contextual factors on the delivery of outreach efforts and the rate of referrals across sites will also be presented.

The results from this evaluation may have broad appeal to members of the public health practice community interested in assessing the value and impact of specific community outreach efforts. This presentation will assist practitioners in establishing an evaluation framework and identifying opportunities for measuring outcomes of interest.

Learning Areas:
Assessment of individual and community needs for health education
Conduct evaluation related to programs, research, and other areas of practice
Planning of health education strategies, interventions, and programs
Social and behavioral sciences

Learning Objectives:
1. Describe an approach for evaluating community outreach efforts. 2. Identify contextual factors that impact the provision of community outreach. 3. Discuss the strength of the relationship between outreach efforts and program referrals.

Keywords: Public Health Education and Health Promotion, Evaluation

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Dr. Brenda Joly is qualified to make this presentation as she is the principal investigator of the RWJ grant and has been leading this initiative for over two years. Brenda is also an Assistant Research Professor in Health Policy and Management Program at the University of Southern Maine. Prior to this grant, Brenda served as a Research Associate at the Maine Center for Public Health, where she led several statewide initiatives.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.